Publicity you can’t buy
Monday, November 14th, 2005Page 5 of Monday’s Sydney Morning
Herald runs with the story “Sailors counting on this moth
really taking off” and a huge photo of me and the Moth foiling off
Balmoral. Not only page 5, the article even rates a
mention on the SMH web site.
Mothie Jon Reid, a
photographer from Fairfax put the whole thing together. The aim was
to get some spectacular shots from water level as the boat flies
past. SMH ended up not only posting the photo and caption, but a
400+ word article on foiling as well… with quotes from me!
Now as a kid in small-town Coffs Harbour I used to get a mention in
the papers pretty regularly (thanks to Dad), but to get a
relatively huge article in the front of a serious news paper (next
to an article on abortion drug funding etc) is pretty big
stuff!
Luckily Saturday’s weather held up for the photo shoot, with clear
skies and just enough wind to foil. We spent a few hours doing
flybys as Jon floated around in the middle of the Harbour. A few
close calls and a few crashes later - we had some good shots.
I’m a bit worried about the fallout from what I said about 18
footers though, with a quote in the article “… but in the right
conditions it’s more exciting than 18-foot skiffs”… Well it is
true I guess.
From the article:
Babbage took delivery of the
hydrofoils recently and expects eight boats to be fitted with the
device at the Australian titles at Lake Macquarie in January.
He says “foiling” is the most amazing
sailing he has experienced, with a feeling that one is “all on the
edge of control”.
“The key is not just to fly, but to
fly and avoid crashing
“Going from 50kmh to zero is not much
fun, but in the right conditions it’s more exciting than 18-foot
skiffs.”
Now that’s publicity that can’t be bought! My “pint-sized Moth” has
gained a bigger rap in the Sydney media than the 18 footers, Volvo
Ocean Race, even the America’s Cup…. and that’s not an
exaggeration!
Now to put together a sponsorship proposal to make use of the
exposure… Any suggestions?
Update #1: I’ve uploaded a pic of the article
to flickr.











